Did you know that a great language assessment solution helps you do more than just test language skills? Emmersion’s platform was built with so much more to offer, from an easy-to-use admin dashboard to our proprietary, 100-point TrueNorth scoring scale, to detailed insights about each test-taker in your organization.
Language Testing Strategy
If you’re in the language assessment space, you’ve probably heard of scoring scales like CEFR, ACTFL, TOEFL, and more. Scoring is a vital part of any language testing solution, so it’s good to know your scoring scales and how they’re serving you (or not serving you) as you assess test-takers’ language skills.
Language assessment scoring is a complex feat with many layers to it. Most of the people that we talk to are familiar with common language ratings, like the A1, A2, B1, B2, C1, C2 CEFR language levels. We also see a lot of people that understand what CEFR actually represents, and some who are familiar with multiple assessment scales.
When you’re hiring bilingual job candidates, especially for customer-facing roles, language assessment is a very important part of your process. Language skills are essential for mutual understanding, compassion, problem solving, and effective communication. And when language skills are missing, the important work you’re trying so hard to accomplish suffers big time.
If the rapidly-changing call center world wasn’t already difficult enough to navigate, COVID-19 has made it much harder to keep up with trends and demands. If having to deal with angry customers, strict work schedules, penny-pinching upper management, and super high expectations wasn’t enough, companies are now having to deal with the challenges of remote work, COVID-19 protocols, competition from additional market opportunities, and a shortened supply of talent.
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Do you hire bilingual speakers? If so, when was the last time you considered updating your bilingual hiring process? Automated language assessments are the way of the future, reducing friction, unnecessary costs, and inaccuracies from your process to help you build a reputation for high-performing, language-qualified talent.
Especially in the contact center and BPO industries, all of the time you spend hiring new agents needs to really count. The competition for great agents is stiff, and most candidates are applying to multiple positions at the same time. So, how can you know you’re getting the most out of your interviews? These insights should help.
Diversity and bias are big conversation topics in the hiring space recently. Organizations have appointed new heads of diversity, equity, and inclusion to lead out in improvement efforts, and they’re serious about making our workplace a better environment for marginalized groups. This work is so important and impactful for the future of our world. It also helps our organizations run better overall—with a more diverse workforce, you can see a 15-35% increase in your financial performance.
The BPO and contact center industries are notorious for difficult hiring conditions. High quality recruits are hard to find, and even harder to retain. So, if you’re looking to boost retention, we’ve got you covered. Check out these six strategies you can implement to keep more employees in your seats for longer.
For more and more global companies, developing a multilingual workforce is not just a competitive advantage, but a necessity. Companies that focus on developing and measuring the language ability of its team benefit from removing communication barriers for internal collaboration as well as delivering excellent service in customers’ native language. Language testing is key to developing the multilingual abilities of your team, but implementing a process that is effective and fair can be a challenge. In many cases, an ineffective and unreliable language testing process carries the risk of slowing hiring, lowering retention, and causing massive headaches for operations managers.