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Language Learning & Development (3)

Why is English so difficult to learn? Blame the French!

A little history on the English language

Okay maybe it’s not just the French’s fault altogether. While it may be impossible to count the exact number of words in a language, nobody argues that English is in the top 5. Some argue there are more than 750,000 words in the English language, others argue it’s more around 150,000. Korean seems to dwarf most with over one million words. Vocabulary alone; then, can makes English language learning a headache.

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English for Specific Purposes (ESP): A Short Guide for Multinational Companies

English for Specific Purposes (ESP) is a subset of English as a Second Language (ESL). ESP is about more than just vocabulary. It also focuses on methodology. This learner-centered approach focuses on developing competence in a specific discipline, such as business. 

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Repeat After Me: A Defense of Listen-and-Repeat Tasks

One of our company values at Emmersion is to be a Truth Seeker. To be a Truth Seeker is to continuously look for new perspectives and gain new information about ourselves. We are comfortable with questions—even questions that seem tinged with criticism. We are passionate in mastering our craft, so we welcome a chance to reflect on, and then respond to, a critique. 

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Is English the Only Language of Business?

When I Google, “English is the language of business”, I get 4.2 million results. When I Google, the same for Chinese, I get half as many results. Clearly, there is much written on the importance of English in business, but what I find interesting is the lack of information about the fact that the world’s largest economy (the United States) does not have the lead (growth) it once had.

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Language Programs are Muscle, Not Fat

Covid-19 and the reverberations of its disruption continue to touch every corner of our economy and society. We are extremely sensitive to the difficulties that many people are facing. We feel fortunate that our mission aligns with recovery efforts. Last post I touched on how our work can help people get back to work. This week feels like a return to my heartland: academia.

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Language Flagship

Language needs in the 21st century

The Language Flagship, an initiative of the National Security Education Program (NSEP) at the U.S. Department of Defense, has undertaken one of the most systematic efforts, to date, to assess and understand the needs for global skills in business. Over the past three years, this effort engaged more than 100 business leaders to identify the role and value of languages and cultural skills to business’ bottom line. Of equal importance, it identified a potential role for business as an integral part of a dynamic that will bring significant change to language education in the United States.

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6 Advantages of Hiring Bilingual Candidates

While we are mindful of the uncertainty of the present situation around the world, our hope is that the current record high levels of unemployment will shortly give way to record high hiring. As a growing business, we know that hiring the right people is not just a part of running a business, it is the key to running a successful business. That’s why we are committed to designing solutions that help business around the world find the right people with the right skillset. 

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The ROI of English

English is the global language for international business. English is the fastest-spreading language in human history, spoken usefully by some 1.75 billion people—that’s one in every four of us. In a 2012 HBR article, Tsedal Neeley said, “Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors.”

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13 Useful Terms To Know About The Language Industry

I have spent the past 13 years in the language testing industry.  With the merger of webCAPE and TrueNorth, I'm even more excited about the future of language testing and development. The Emmersion team has impressive resources that will advance the industry of language learning to new levels. Rather than write a soliloquy of my journey that would mostly serve myself; I thought, instead, I would write a post that hopefully has some utility for those that might read it.

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Learning English Creates Educational and Economic Opportunities

As individuals, communities and nations look to improve their economic situations, learning English is key. A survey by The Economist Intelligence Unit found 90 percent of global corporate executives agreed if “cross-border communication” improved, the company’s profits and market share would significantly increase. Gaining basic English language skills opens the door to educational, employment, entertainment, and business opportunities. 

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