Did you know that a great language assessment solution helps you do more than just test language skills? Emmersion’s platform was built with so much more to offer, from an easy-to-use admin dashboard to our proprietary, 100-point TrueNorth scoring scale, to detailed insights about each test-taker in your organization.
If you’re in the language assessment space, you’ve probably heard of scoring scales like CEFR, ACTFL, TOEFL, and more. Scoring is a vital part of any language testing solution, so it’s good to know your scoring scales and how they’re serving you (or not serving you) as you assess test-takers’ language skills.
While we are proud of our accomplishments towards automated speaking assessment solutions and claim many first ascents in this area of language testing, we also recognize that other solutions are out there that use similar tools to our automated assessments. You might wonder what we think about these competitors. To be honest, we welcome the company! Being a Team Player is a part of our culture. It’s validating to see the work that others are doing that aligns with our own.
Have you ever stood at a starting line, the head of a long trail, or beginning of a big project and felt intimidated? Not sure how you are going to reach your destination or goal? Maybe even scared to start and wonder how in the world you are going to finish? You are not alone!
Language needs in the 21st century
The Language Flagship, an initiative of the National Security Education Program (NSEP) at the U.S. Department of Defense, has undertaken one of the most systematic efforts, to date, to assess and understand the needs for global skills in business. Over the past three years, this effort engaged more than 100 business leaders to identify the role and value of languages and cultural skills to business’ bottom line. Of equal importance, it identified a potential role for business as an integral part of a dynamic that will bring significant change to language education in the United States.
While we are mindful of the uncertainty of the present situation around the world, our hope is that the current record high levels of unemployment will shortly give way to record high hiring. As a growing business, we know that hiring the right people is not just a part of running a business, it is the key to running a successful business. That’s why we are committed to designing solutions that help business around the world find the right people with the right skillset.
English is the global language for international business. English is the fastest-spreading language in human history, spoken usefully by some 1.75 billion people—that’s one in every four of us. In a 2012 HBR article, Tsedal Neeley said, “Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors.”
I have spent the past 13 years in the language testing industry. With the merger of webCAPE and TrueNorth, I'm even more excited about the future of language testing and development. The Emmersion team has impressive resources that will advance the industry of language learning to new levels. Rather than write a soliloquy of my journey that would mostly serve myself; I thought, instead, I would write a post that hopefully has some utility for those that might read it.
As individuals, communities and nations look to improve their economic situations, learning English is key. A survey by The Economist Intelligence Unit found 90 percent of global corporate executives agreed if “cross-border communication” improved, the company’s profits and market share would significantly increase. Gaining basic English language skills opens the door to educational, employment, entertainment, and business opportunities.