Did you know that a great language assessment solution helps you do more than just test language skills? Emmersion’s platform was built with so much more to offer, from an easy-to-use admin dashboard to our proprietary, 100-point TrueNorth scoring scale, to detailed insights about each test-taker in your organization.
Language Assessment Solution
If you’re in the language assessment space, you’ve probably heard of scoring scales like CEFR, ACTFL, TOEFL, and more. Scoring is a vital part of any language testing solution, so it’s good to know your scoring scales and how they’re serving you (or not serving you) as you assess test-takers’ language skills.
As we near the end of 2021, and as we conclude another year of helping companies with the digital transformation that has been so undeniably impacted by the global pandemic, we thought that it may be helpful to look back on one area that we know is important: data integrity and score confidence.
Language assessment scoring is a complex feat with many layers to it. Most of the people that we talk to are familiar with common language ratings, like the A1, A2, B1, B2, C1, C2 CEFR language levels. We also see a lot of people that understand what CEFR actually represents, and some who are familiar with multiple assessment scales.
When you’re hiring bilingual job candidates, especially for customer-facing roles, language assessment is a very important part of your process. Language skills are essential for mutual understanding, compassion, problem solving, and effective communication. And when language skills are missing, the important work you’re trying so hard to accomplish suffers big time.
The call center industry has not only survived the challenges of recent years, it’s grown tremendously as many organizations took strides to redesign their purpose and benefit. Traditional call centers have evolved into contact centers—providing more value, brand equity, and experience-oriented customer care. Today, almost all big businesses avail call center solutions, and the revenue generated by the industry is at an all-time high.
If the rapidly-changing call center world wasn’t already difficult enough to navigate, COVID-19 has made it much harder to keep up with trends and demands. If having to deal with angry customers, strict work schedules, penny-pinching upper management, and super high expectations wasn’t enough, companies are now having to deal with the challenges of remote work, COVID-19 protocols, competition from additional market opportunities, and a shortened supply of talent.
Around the world, when most contact centers want to screen for language ability, they consider an interview-style assessment. While there are several commercial test products that use interview-style tasks, these tests are generally very expensive and have inefficiencies in the return time for scoring. As a result, many organizations will move language screening processes in-house and use their existing language resources—if they have any—to conduct language screening interviews.
Do you hire bilingual speakers? If so, when was the last time you considered updating your bilingual hiring process? Automated language assessments are the way of the future, reducing friction, unnecessary costs, and inaccuracies from your process to help you build a reputation for high-performing, language-qualified talent.
Especially in the contact center and BPO industries, all of the time you spend hiring new agents needs to really count. The competition for great agents is stiff, and most candidates are applying to multiple positions at the same time. So, how can you know you’re getting the most out of your interviews? These insights should help.