Did you know that a great language assessment solution helps you do more than just test language skills? Emmersion’s platform was built with so much more to offer, from an easy-to-use admin dashboard to our proprietary, 100-point TrueNorth scoring scale, to detailed insights about each test-taker in your organization.
If you’re in the language assessment space, you’ve probably heard of scoring scales like CEFR, ACTFL, TOEFL, and more. Scoring is a vital part of any language testing solution, so it’s good to know your scoring scales and how they’re serving you (or not serving you) as you assess test-takers’ language skills.
Research shows that if you really want to improve your retention rates, the key is to focus on recruiting, training, and engagement. Sounds easy enough to say, right? But when you think about changing all of those areas of your business at once, it can start to feel pretty overwhelming.
The good news? Language testing makes a difference in all of these areas. So, if you want to boost retention, language assessment software is the best place to start. Read below to find out how.
Language assessment scoring is a complex feat with many layers to it. Most of the people that we talk to are familiar with common language ratings, like the A1, A2, B1, B2, C1, C2 CEFR language levels. We also see a lot of people that understand what CEFR actually represents, and some who are familiar with multiple assessment scales.
The call center industry has not only survived the challenges of recent years, it’s grown tremendously as many organizations took strides to redesign their purpose and benefit. Traditional call centers have evolved into contact centers—providing more value, brand equity, and experience-oriented customer care. Today, almost all big businesses avail call center solutions, and the revenue generated by the industry is at an all-time high.
If the rapidly-changing call center world wasn’t already difficult enough to navigate, COVID-19 has made it much harder to keep up with trends and demands. If having to deal with angry customers, strict work schedules, penny-pinching upper management, and super high expectations wasn’t enough, companies are now having to deal with the challenges of remote work, COVID-19 protocols, competition from additional market opportunities, and a shortened supply of talent.
Around the world, when most contact centers want to screen for language ability, they consider an interview-style assessment. While there are several commercial test products that use interview-style tasks, these tests are generally very expensive and have inefficiencies in the return time for scoring. As a result, many organizations will move language screening processes in-house and use their existing language resources—if they have any—to conduct language screening interviews.
Especially in the contact center and BPO industries, all of the time you spend hiring new agents needs to really count. The competition for great agents is stiff, and most candidates are applying to multiple positions at the same time. So, how can you know you’re getting the most out of your interviews? These insights should help.
For more and more global companies, developing a multilingual workforce is not just a competitive advantage, but a necessity. Companies that focus on developing and measuring the language ability of its team benefit from removing communication barriers for internal collaboration as well as delivering excellent service in customers’ native language. Language testing is key to developing the multilingual abilities of your team, but implementing a process that is effective and fair can be a challenge. In many cases, an ineffective and unreliable language testing process carries the risk of slowing hiring, lowering retention, and causing massive headaches for operations managers.
Did you know that the contact center industry is poised to grow by 190 billion dollars in the next 6-10 years? Taking advantage of that growth is on everyone’s minds, and you can do it by building your reputation as a company that truly delivers on high-quality language ability. Here’s how you can find and showcase great communicators in your organization to win, grow, and retain business for your contact center.